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Our Mission

Build a thriving business economy throughout our rural communities.

Rural Economic Alliance (REAL) was created by rural cities in Linn and Benton counties to create a competitive advantage in attracting, growing and retaining business and investment in the Willamette Valley region.


Our partnerships with the region's many local connections allow entrepreneurs to expand their resources and gain free access to business knowledge, support, grants and capital.

Why do business in rural Oregon?

Central Location

The Willamette Valley is an ideal location for regional businesses that serve Northern, Central and Southern Oregon, as well as Northern California.

Strong Community

When you do business in Oregon’s Mid-Willamette Valley, you can feel the difference. It’s a community where people feel like they belong.

Motivated Workforce

Three higher education institutions call this region home. A knowledgeable and dedicated workforce is ready to put their skills to use locally.

Endless beauty. Endless possibility.

The Willamette Valley is rich in nature. From the lush forests and beautiful rivers to fertile farmland, the surroundings offer stunning beauty and adventure. Linn and Benton counties are an ideal place to live, work and play.

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